When they take a challenge, they WANT to SUCCEED.
They WANT the pot of gold at the end of the rainbow.
They WANT to silently pat themselves on the back and say, “I did it!”
This is why TV shows like “Survivor” and “The Amazing Race” are two of the most popular reality shows ever.
The contestants put themselves through hell for months to achieve a goal.
Why? Because, as humans, we’re WIRED for it.
Each win along the way triggers the release of what’s called “happy brain chemicals.”
They are Dopamine, Serotonin, Oxytocin, and Endorphins.
Everyone has them.
And every day you do things in your life to trigger these mini ‘highs’ because that’s the reward you get each time you achieve a goal or get a quick win.
If you take a step back, look at it this way…
The show Survivor is a “Survival Challenge Funnel.”
The Amazing Race is also a “Racing Challenge Funnel.”
You can see this pattern in ANY reality TV show where there’s a goal involved.
Do these steps, get this result.
Do these steps, experience these quick wins.
Do these steps, get the big prize.
And just like these wildly successful shows…
YOUR Challenge Funnel triggers the release of the same Happy Brain Chemicals in your audience…
You help them feel GREAT about the Challenge, about themselves, with the quick wins they get along the way, and the results they achieve.